BET is where your total market begins.” NEW PROGRAMMING ON BET: • THE START UP – In The Start Up, hip-hop prince Diggy Simmons makes his scripted series debut as Blake Monroe, founder of The Jetsetters.com, an entertainment and lifestyle blog.
The Start Up hones in on what it means to be young, gifted and digital, as Blake and his friends strategize for fame and financing while they navigate the freedoms and pressures of adulthood.
Also stars Teyana Taylor, Bria Murphy, Allen Maldonado, Chris Brew, and Stephanie Charles.
• GONE GOSPEL – Music artists outside of the gospel genre in search of their next chapter and verse share a house, compete in weekly challenges and embark on a holistic journey to rebuild their careers. And there will be a dramatic, Victorious conclusion like nothing seen before on BET. Enter the world of Rachel Jackson, the preacher’s daughter who surmounts incredible odds to reconcile with the father she disappointed.
Under the mentorship of star-making songwriters, producers and life coaches, the artists will write an inspirational anthem on their road to transforming their lives. Hosted by Kirk Franklin (Sunday Best); Executive Producers: Marilyn Gill and Kirk Franklin. NEW MOVIES/SPECIALS: • THE BOOK OF NEGROES – BET’s first-ever miniseries, this sweeping six-part epic traverses Aminata Diallo’s capture in Africa, enslavement in America, and emancipation in England. Stars Naturi Naughton, Steve Harris, Lela Rochon Fuqua, Hosea Chanchez and Collins Pennie.
• GOT GAME – When eligible men and women have to woo a new prospect without relying on their great looks, killer body or fashion sense, it all comes down to whether they’ve Got Game? It is a riveting historical drama based upon the Commonwealth Prize winning novel by Lawrence Hill and chronicles love, loss, and the enduring human spirit. Producers: Queen Latifah, Shakim Compere, Shelby Stone, and Regina King. • THE HOT CHOCOLATE NUTCRACKER – From veteran Executive Producer and Director Debbie Allen comes a new vision for a holiday classic, The Hot Chocolate Nutcracker.
NEW YORK – April 24, 2014 – BET Networks, the #1 network for the African-American audience and a top 20 cable network among all adults 18-49, announced its upcoming programming schedule for BET and Centric at its annual Upfront presentation.
The network defined the Total Market approach, unveiled exclusive research on millennials and showcased its new original content, returning hits, mega-specials and events.
“Our new shows and feature films, combined with our returning hits like “Real Husbands of Hollywood” and “Being Mary Jane,” make BET’s original slate stronger than ever,” said Debra L. “We’re excited about our entire schedule, especially our original programming, our strong talk show acquisitions and our exclusive co-production deal with Queen Latifah’s Flavor Unit Entertainment to produce new content for Centric.” Audiences continue to flock to BET Networks for quality programming.In March, BET reached more African American adults 18-49 than any network in cable with 9.8 million viewers, and BET Networks received 19 NAACP Image Award nominations, more than any other network – cable or broadcast.“The leading brands not only count the people they reach, they reach the people that count.The most innovative advertisers are connected to crucial brand builders, product advisors and social media buzz makers.That audience is our audience,” said Louis Carr, President of Broadcast and Advertising Media Sales, BET Networks.“To win with a Total Market approach, a brand must be in an environment that is relevant to audiences that drive attitudes, behaviors and lifestyles to influence what’s hot, what’s next and what matters.