On Monday, POF founder, Markus Frind, announced to members that the site will be undergoing some major changes.
S., is one of the only top-ranked sites that allows members to not only register, but also to search and message for free, deriving more of its revenue from advertisers.
Due to the low barrier for entry this leads them to attract more casual daters.
However, it also allows them to focus on retention of customers rather than constantly having to attract new singles.
Plenty of Fish also has led the pack on innovation for many years offering many options for communication to serve the varied interests of users.
One of theses features, Intimate Encounters (IE), was a subset of Plenty of Fish for those explicitly seeking sexual partners without having to shoulder the burden of a relationship.
To make a dating site work, the site must first have viable options for people to date.
In the case of Intimate Encounters, Frind said, "There are 3.3 million people who use the site every day, of those there are only 6,041 single women looking for Intimate Encounters.
Of those 6,041 women, the ones with hot pictures are mostly men pretending to be women.
Intimate Encounters on POF can be summed up as a bunch of horny men talking to a bunch of horny men pretending to be women."There had been speculation since last fall that this decision was coming after users suddenly noticed that they could no longer search for Intimate Encounters.
What frequent IE users might not have realized was that if they searched for four or more Intimate Encounters, they triggered filters that blocked them from messaging members who did not want to hear from IE singles trolling for hook-ups on the site.
Those who did know this often created secondary accounts --one for legitimate dates and another for their secret sexploits.