What’s more, the three multi-hyphenates (blogger-designer-model-creative strategist, among others) have been pushing the fashion industry forward when it comes to broadening the range of sizes offered as well as the general messaging from brands.
Or if you really want to see what kind of influence the online community is yielding, look at Eloquii, a brand launched in 2011 by the Limited, and shut down soon after.
Disappointment from the plus-size community was intense, and the label was relaunched in 2014 as an independent e-commerce business. “She is buying the trend-driven fashion items the minute they're available – there is no hesitation,” says Eloquii Chief Executive Mariah Chase.
“Off the shoulder, ruffles, ’70s, chambray – if it's a fashion trend, it's selling and selling well.”Of course, this isn’t all meant to paint too rosy a picture of the scene.
Los Angeles residents Nadia Aboulhosn, left, Gabi Gregg and Nicolette Mason, who have strong social media followings, say there must be a larger representation of different plus-size women in the media and more fashion options for larger women.
Los Angeles residents Nadia Aboulhosn, left, Gabi Gregg and Nicolette Mason, who have strong social media followings, say there must be a larger representation of different plus-size women in the media and more fashion options for larger women. Schaben / Los Angeles Times) There’s a myth about why so many fashion companies offer the majority of their pieces up to only a size 12 despite the average American woman being a size 14.
“Plus-size women don’t shop” is the underlying whisper in the fashion industry.
Now tell that to Eloquii, the plus-size-focused fashion website that recently announced a -million round of financing (and a revenue increase of 165% over the last year).
Or to Target or Mod Cloth, two retailers that unveiled swim campaigns starring women of all sizes.
Or if you’re looking to be laughed at, tell it to the three women pictured here: Nadia Aboulhosn, Gabi Gregg and Nicolette Mason.
As you might have guessed by their style – or the hundreds, if not thousands, of outfits detailed on their blogs and Instagram profiles – they shop, and so do their readers.
See the most-read in Life & Style this hour »Their combined reach to followers on Instagram alone is creeping up to a million, Their combined reach of followers on Instagram alone is creeping up to a million, and regular newsstand visitors will recognize their faces: Mason has a regular column in Marie Claire, Gregg appeared on the cover of Ebony and Aboulhosn on the cover of Women’s Running.