Facebook's Advertising Policies provide guidelines about which ads are acceptable and unacceptable on the site.
When advertisers place their orders, their ads are reviewed against these policies.
To report a Facebook ad you think may not be following the Advertising Policies, please use this form to contact us.
Previously, if 20% of an ad image's area was text, it wouldn't be approved to run on Facebook, Instagram or the Audience Network.
While minimal text is still preferred, we've adopted a new system that allows you to run ads that would've been rejected under our old policy.
With our new system, ads with higher amounts of text will receive less or no delivery at all (unless we apply an exception).
Use the text overlay tool to determine if your ad's reach may be reduced by too much text on the ad image before you run your ad.
Adding a relevant image of your product or service can be one of the most powerful factors in determining the success of your Facebook ads.
When you use images, try to include as little text as possible on the image itself.
For any text you use in your ad, we recommend that you include it in the post, rather than the image.
Our research has shown that people prefer to see ads with minimal image text.
Medium Text These ads are considered to have heavy text.