Among men, all races preferred a race different than their own. Think again - more like open season for racial objectification.Men across the board all preferred Asian women, apart from Asian men, who preferred Latinas. Cue a million stereotypes about how some groups of women are magically and uniformly "gentle" and "feminine". Go to Google, and start typing in "[race] women are…" and see what the autocomplete suggests as the most popular way of completing this statement.You get these gems: 'Black women are repulsive' 'Asian women are gold diggers' 'Latin women are loyal' It's pretty depressing stuff.
Dating site OK Cupid has carved out a nice little sideline in blogging about the statistics of their more successful users, to try to help people along the way, busting myths about what does and does constitute a good profile photo and whether eating oatmeal correlates with people you'll like or drinking beer correlates with sex on the first date.
But noting trends is not the same as endorsing them - and some trends are simply disturbing.
The sheer number of cack-handed replies women of Asian ancestry get on dating sites has even spawned its own dedicated tumblr, Creepy White Guys.
Hilarious if you are simply an outside observer, and probably pretty depressing if you're someone getting these messages.
It seems the objectification is hardly limited to dating websites, though, as comedy videos like "What kind of Asian are you? It goes the other way as well, with women of all races preferring white men, apart from black women who prefer black men.
Black men get low response rates when they contact other races.
The difference between preference and prejudice may be a subtle one on the individual scale, but when you look at the trends, it's clearly a problem.
Research from UC Davis by sociologist Kevin Lewis noted that apart from men wanting to contact Asian women, people on the whole were less than keen to make contact outside their own race.
According to his results, in some cases it may be fear of rejection playing a part in that reluctance.