Dating sites have been accused of failing to take enough action to protect vulnerable users and intentionally misleading customers by using impossible-to-prove claims and scientific language.
This fact sheet provides information on the potential advantages and disadvantages of using online dating services, and offers tips to greater protect yourself and your data from abuse.
Only a few offer matching and these are likely to be fee or subscription based.
In addition to sites offering broad matching, thousands of niche sites have cropped up that intend to help narrow the pool based on ethnicity and religion (JDate and Christian Singles), orientation (Grindr), and even a love of Apple products (Cupidtino).
In order to match you with others, online dating services collect data about you through forms, quizzes, preference questions, and even blood tests.
Introduction Online dating is a growing industry in the United States, increasing in popularity every year.
The proliferation of dating sites has become a cultural phenomenon as millions of users flock to find romantic partners online.
Online dating is attractive for several reasons: the pool of eligible partners is large; it offers an alternative to relying on family and friends as matchmakers; people live longer and are more likely to seek new relationships later in life; and the increase in broadband access to the Internet has expanded the potential market.
Baby boomers are the fastest growing demographic in the world of online dating, perhaps due to increasing computer literacy.
Dating sites that serve cultures where arranged marriages are the norm have given singles a greater chance to participate in the process of finding a family-approved mate.
In the hope of attracting romantic interest, customers disclose sensitive personal information about themselves.
This information may then be re-disclosed not only to prospective dates, but also to advertisers and, ultimately, to data aggregators who use the data for purposes unrelated to online dating and without customer consent.
In addition, there are risks such as scammers, sexual predators, and reputational damage that come along with using online dating services.